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Columbus Catholic hosts annual cross country invitational at Wildwood Park

first_imgMarshfield, Dons grab number of top 50 finishesBy Paul LeckerSports ReporterMARSHFIELD — Wayzata (Minn.), annually one of the top high school cross country teams in the country, ran away with the Division 1 boys team title at the Marshfield Columbus Catholic Cross Country Invitational on Saturday at Wildwood Park.All seven Wayzata runners finished in the top 10, including individual champion Khalid Hussein, who ran the 5-kilometer course in 16:09.8.Marshfield was fifth in Division 1, and Marshfield Columbus Catholic ended up seventh in the Division 3 boys team standings.Jordan Dzikowich led the Tigers, taking 29th place overall in 18:08.8. Teammate Sam Huettl finished 40th in 18:31.4.Columbus’ top runner was Joshua Guyer, who took 36h in 18:25.7. Peyton Nystrom was 42nd in 18:36.1, and Benjamin Frericks finished 44th in 18:37.7.Benilde St. Margaret’s (Minn.) was the Division 2 boys team champion, and Chequamegon won the Division 3 boys title.On the girls side, Minneapolis Washburn (Division 1), West Salem (Division 2), and Stevens Point Pacelli (Division 3) were the team champions. Marshfield was fourth in Division 1, and Columbus Catholic took sixth in Division 3.Camile Davre of Whitefish Bay won the girls race in 18:33.9, six seconds ahead of Emily Covert of Washburn.Lilly O’Brien finished 42nd in 23:01.6, and Madysen Bohman was 43rd in 23:02.3 for Marshfield’s top finishes.Melanie Lang was 46th in 23:10.2, and Hailey Roehl took 47th in 23:18.7 for the Dons.Both teams will compete at the Marshfield Tigers Invitational on Tuesday, also at Wildwood Park.(Hub City Times Sports Reporter Paul Lecker is also the publisher of MarshfieldAreaSports.com.)BoysVarsityDivision 1 team scores: 1. Wayzata (Minn.) 20; 2. Minneapolis Washburn (Minn.) 59; 3. Stillwater (Minn.) 60; 4. Whitefish Bay 110; 5. Marshfield 147.Division 2 team scores: 1. Benilde St. Margaret’s (Minn.) 17; 2. West Salem 44; Nekoosa incomplete.Division 3 team scores: 1. Chequamegon 36; 2. Marshfield Columbus Catholic 44; 3. Augusta 72; 4. Chippewa Falls McDonell 87; 5. Edgar 114; Stevens Point Pacelli incomplete.Top 10 individuals, and Marshfield and Marshfield Columbus Catholic finishers: 1. Khalid Hussein (WAY) 16:09.8; 2. Joseph Minor (MW) 16:29.7; 3. Mitch Tolander (WAY) 16:30.1; 4. Jeremy Gilbertson (WAY) 16:31.9; 5. Miguel Mathias (NEK)16:37.8; 6. Liban Jama (WAY) 16:41.8; 7. Matt Cota (MW) 16:46.7; 8. Blake Buysse (WAY) 16:48.3; 9. Anders Sonnesyn (WAY) 16:54.2; 10. Andrew Brandt (WAY) 16:54.7; 29. Jordan Dzikowich (MAR) 18:08.8; 36. Joshua Guyer (MCC) 18:25.7; 40. Sam Huettl (MAR) 18:31.4; 42. Peyton Nystrom (MCC) 18:36.1; 44. Benjamin Frericks (MCC) 18:37.7; 51. Jacob Dick (MAR) 18:47.4; 54. Bryce Fuerlinger (MCC) 18:54.7; 63. Ben Claessens (MAR) 19:11.4; 65. Jeremiah Giles (MCC) 19:13.4; 67. Jon Viegut (MCC) 19:18.3; 75. Carter Chojnacki (MAR) 19:39.2; 78. Eli Swanson (MAR) 19:54.7; 80. Paul Fischer (MAR) 19:56.5; 86. David Nielsen (MCC) 20:54.6.JVDivision 1 team scores: 1. Wayzata (Minn.) 15; 2. Stillwater (Minn.) 50; 3. Whitefish Bay 104; 4. Minneapolis Washburn (Minn.) 111; 5. Marshfield 123.Division 2 team scores: 1. Benilde St. Margaret’s (Minn.) 15; 2. West Salem 50.Division 3 team scores: 1. Chequamegon 32; 2. Marshfield Columbus Catholic 49; 3. Augusta 63; 4. Chippewa Falls McDonell 68.Top 10 individuals, and Marshfield and Marshfield Columbus Catholic finishers: 1. Grant Price (WAY) 16:44.0; 2. Patrick Leonard (WAY) 16:51.4; 3. Dan Urke (WAY) 16:53.6; 4. Nick Kerbeshian (WAY) 17:02.5; 5. Josh Halverson (WAY) 17:07.8; 6. Grant Matthews (WAY) 17:10.5; 7. Chris Stanek (WAY) 17:20.7; 8. Zach Miller (WAY) 17:25.0; 9. Frank Fetrow (WAY) 17:29.7; 10. Joe Hesse-Withbroe (STIL) 17:38.7; 29. Jared Oenig (MAR) 18:48.2; 38. Addison Hill (MAR) 19:19.5; 45. Joseph McKee (MAR) 19:31.2; 63. Evan Ellis (MAR) 20:03.3; 65. Spencer Wirthlin (MAR) 20:16.6; 84. Eben Lonsdale (MAR) 20:57.3; 90. Luke Kaiser (MAR) 21:11.8; 92. Kennedy Rowe (MAR) 21:14.5; 97. Brady Aumann (MAR) 21:21.1; 101. Hunter Karau (MAR) 21:25.7; 102. Leo Pittsley (MCC) 21:27.4; 103. Gavin Ronning (MAR) 21:31.7; 104. Nathaniel Phillips (MAR) 21:34.9; 107. Cade Esker (MAR) 21:40.1; 108. Cullen Voss (MCC) 21:41.4; 109. Joshua McKee (MAR) 21:46.7; 117. Jacob Dick (MCC) 22:00.8; 118. Nathan Albanito (MAR) 22:07.1; 119. Jared Cordova (MAR) 22:08.0; 122. Noah Behling (MAR) 22:22.0; 128. Caleb Houk (MAR) 23:14.3; 133. Will Boyer (MCC) 23:34.5; 134. Sam Donahue (MAR) 23:39.3; 138. Nate Knoeck (MCC) 24:06.1; 146. Jacob Gilbertson (MAR) 24:46.5; 148. Logan Schmoll (MAR) 25:25.4; 152. Thomas Turchi (MCC) 25:56.9; 153. Drake White-Bergy (MAR) 25:58.9; 155. Tyler Katzenberger (MAR) 26:02.5; 160. Braden Beachamp (MAR) 29:00.5.—GirlsVarsityDivision 1 team scores: 1. Minneapolis Washburn (Minn.) 27; 2. Milwaukee Divine Savior Holy Angels 44; 3. Whitefish Bay 51; 4. Marshfield 116.Division 2 team scores: 1. West Salem 27; 2. Benilde St. Margaret’s (Minn.) 28.Division 3 team scores: 1. Stevens Point Pacelli 45; 2. Chequamegon 47; 3. Edgar 96; 4. Chippewa Falls McDonell 105; 5. Augusta 114; 6. Marshfield Columbus Catholic 117.Top 10 individuals, and Marshfield and Marshfield Columbus Catholic finishers: 1. Camile Davre (WB) 18:33.9; 2. Emily Covert (MW) 18:39.6; 3. Olivia Orr (MW) 19:27.6; 4. Meghan Scott (DSHA) 19:41.2; 5. Grace Dickel (MW) 19:51.6; 6. Libby Whalen (DSHA) 19:57.7; 7. Maggie Keiper (WB) 20:03.1; 8. Tracy Reiner (BSM) 20:09.5; 9. Marissa Ellenbecker (ED) 20:36.7; 10. Chloe Garcia-Grafing (MW) 20:51.1; 42. Lilly O’Brien (MAR) 23:01.6; 43. Madysen Bohman (MAR) 23:02.3; 46. Melanie Lang (MCC) 23:10.2; 47. Hailey Roehl (MCC) 23:18.7; 63. Morgan Albrecht (MCC) 24:53.6; 65. Marissa Immerfall (MCC) 25:23.3; 66. Ingeborg Berg (MAR) 25:26.4; 68. Lottie Schrodi (MAR) 25:44.3; 69. Maddie Haessly (MAR) 25:45.6; 70. Kendra Tremelling (MAR) 25:52.8; 82. Dominika Lukjan (MCC) 33:01.8; 83. Greta Schiferl (MCC) 35:23.6.JVDivision 1 team scores: 1. Milwaukee Divine Savior Holy Angels 15; 2. Whitefish Bay 48; 3. Marshfield 79; Minneapolis Washburn (Minn.) incomplete.Division 2 team scores: 1. Benilde St. Margaret’s (Minn.) 22; 2. West Salem 39.Division 3 team scores: 1. Stevens Point Pacelli 17; 2. Edgar 57; 3. Chippewa Falls McDonell 65.Top 10 individuals, and Marshfield finishers: 1. Julie Demet (DSHA) 22:21.1; 2. Mackenzie Rose (DSHA) 22:28.3; 3. Lilli Kenfield (DSHA) 22:57.2; 4. Gracee Dunee (DSHA) 23:12.3; 5. Emily Ogorek (DSHA) 23:13.3; 6. Fiona Joyce (WB) 24:05.2; 7. Molly Milia (WB) 24:09.7; 8. Lily Song (MW) 24:14.4; 9. Lillian Galvin (BSM) 24:19.5; 10. Pereira Grace (MW) 24:21.5; 30. Emma Gilkerson (MAR) 26:04.2; 34. Halle Hollatz (MAR) 26:27.3; 72. Bailey-Ann Hollatz (MAR) 30:30.3; 76. Karen Scheuer (MAR) 30:50.2; 78. Taylor Geurink (MAR) 31:39.4; 80. Raine Sommers (MAR) 32:28.3.last_img read more

Video: Sacrifice of ancient horses gives clues to their domestication

first_imgVideo: Sacrifice of ancient horses gives clues to their domestication By Sarah CrespiApr. 27, 2017 , 2:00 PM Horses were first domesticated for riding and milking (yes, milking) 5500 years ago in northern Kazakhstan, but they’ve changed a lot since then. In a study published today in Science, researchers looked at genomes from 14 horses from between 4100 and 2300 years ago—the midpoint between when the animals were first domesticated and now—to better understand the arc of their domestication. The genomes came from 14 Bronze and Iron Age horses preserved as part of rituals in which sometimes dozens of horses were killed and elaborately arranged and buried by the Sintashta of Russia and Scythians of Kazakhstan. The samples revealed what these ancient societies were breeding for in their horses—sturdy legs and many different coat colors, for example. The genomes also showed a much greater genetic diversity in the ancient horse populations, suggesting that the limited diversity in the horse population of today came about during the last 2000 years and was not a result of domestication per se. More broadly, the research offers support for the “neural crest theory of domestication”—the idea that the pressure of domestication on genes acts at an early developmental stage on certain cells that later diversify and spread throughout the animal—allowing a suite of diverse traits like floppy ears and docile manner to be selected for all at once. Scientists suspect the same thing happened to dogs, cats, and a host of other domesticated animals. Sign up for our daily newsletterGet more great content like this delivered right to you!Country *AfghanistanAland IslandsAlbaniaAlgeriaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBolivia, Plurinational State ofBonaire, Sint Eustatius and SabaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBrunei DarussalamBulgariaBurkina FasoBurundiCambodiaCameroonCanadaCape VerdeCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos (Keeling) IslandsColombiaComorosCongoCongo, The Democratic Republic of theCook IslandsCosta RicaCote D’IvoireCroatiaCubaCuraçaoCyprusCzech RepublicDenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEthiopiaFalkland Islands (Malvinas)Faroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard Island and Mcdonald IslandsHoly See (Vatican City State)HondurasHong KongHungaryIcelandIndiaIndonesiaIran, Islamic Republic ofIraqIrelandIsle of ManIsraelItalyJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKorea, Democratic People’s Republic ofKorea, Republic ofKuwaitKyrgyzstanLao People’s Democratic RepublicLatviaLebanonLesothoLiberiaLibyan Arab JamahiriyaLiechtensteinLithuaniaLuxembourgMacaoMacedonia, The Former Yugoslav Republic ofMadagascarMalawiMalaysiaMaldivesMaliMaltaMartiniqueMauritaniaMauritiusMayotteMexicoMoldova, Republic ofMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorwayOmanPakistanPalestinianPanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalQatarReunionRomaniaRussian FederationRWANDASaint Barthélemy Saint Helena, Ascension and Tristan da CunhaSaint Kitts and NevisSaint LuciaSaint Martin (French part)Saint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSint Maarten (Dutch part)SlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia and the South Sandwich IslandsSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan MayenSwazilandSwedenSwitzerlandSyrian Arab RepublicTaiwanTajikistanTanzania, United Republic ofThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkeyTurkmenistanTurks and Caicos IslandsTuvaluUgandaUkraineUnited Arab EmiratesUnited KingdomUnited StatesUruguayUzbekistanVanuatuVenezuela, Bolivarian Republic ofVietnamVirgin Islands, BritishWallis and FutunaWestern SaharaYemenZambiaZimbabweI also wish to receive emails from AAAS/Science and Science advertisers, including information on products, services and special offers which may include but are not limited to news, careers information & upcoming events.Required fields are included by an asterisk(*)last_img read more

Sensationalism: 24-hour TV channels redefine news to cater to new viewing preferences

first_imgIt sounded like an innocuous question from a TV reporter – “It will be your brother’s birthday three days from now, how do you plan to celebrate it?” Except it was at the funeral of the boy in question, Abhishek Mishra.A final-year student of the Birla Institute of Technology, Mishra,It sounded like an innocuous question from a TV reporter – “It will be your brother’s birthday three days from now, how do you plan to celebrate it?” Except it was at the funeral of the boy in question, Abhishek Mishra.A final-year student of the Birla Institute of Technology, Mishra had drowned in a waterfall near Ranchi, a death instantly propelled into the spotlight because he was accompanied to the excursion by Railways Minister Lalu Prasad’s daughter Ragini.Welcome to the loud, weird world of 24-hour news television with its parallel universe of breathless and sometimes heartless anchors, the unlikely stars and specials with cheesy B-movie titles. It’s a mad mix of news and nonsense, causes and circuses, fundamental issues and feel-good frivolity. It is often grisly, sometimes ghoulish and usually plain voyeuristic.Sensationalism is taking over Indian mediaClick here to EnlargeFrom the public visit to Varanasi of a very private couple (Abhishek Ki Ash) to the private spat between a very public couple (Rahul Ne Shweta Ko Rulaya), every episode is designed for maximum impact and minimum illumination. Want a quick scroll?Try this. Nagin Ka Khauf, the saga of a 12-year old boy pursued by a snake; Prem Tapasya, the tale of a yogi living in with his disciple; Gharwali Baharwali, the story of a man’s extramarital affair; or Maut ka Drama, wherein Kunjilal, a 75-year-old astrologer from Betul, Madhya Pradesh, had the country holding its collective breath after claiming he would die between 3 p.m. and 5 p.m. on October 20 last year.advertisementIt’s the kind of shrill in-your-face coverage that had Naresh Gupta, Adobe India CEO, bowing before the media and beseeching them to stop the saturation coverage of his four-year old son Anant because the kidnappers could have harmed him.”In the new global economy viewers look for titillation in news which is why we show a lot of cinema, lots of cricket and plenty of crime.”LAXMI NARAIN GOEL,  DIRECTOR – NEWS GROUP, ZEE NEWS It’s also the kind of relentless campaigning that can force Priyadarshini Mattoo (see box) to get justice seven years after she was murdered.In this chaos and cacophony, it is easy to miss the real megastar-the medium itself: Twenty-four-hour news TV, which reaches out to 50 million cable homes in a dozen languages. At nearly 20 per cent per annum, it’s growing full throttle. With 38 news channels at last count, more than in any nation on the planet, news TV is growing faster than any other genre in India.From just two channels six years ago, one new news channel joins the race every four months now. As a genre, television news viewership ranks fifth, below  entertainment, regional, sports and children’s channels.”Viewership ratings are a critical element because we depend on advertising revenue and clients go by research findings.” G . KRISHNAN , CEO , TV TODAY From a nation that first tasted satellite TV thanks to a news event, the 1991 Gulf War, India now binges on news TV. A study by public relations firm Edelman shows that 49 per cent of Indians tune in to TV first for trustworthy news and information, compared to just 31 per cent in Asia Pacific-TV has clearly beaten newspapers as the medium of first contact with news.When a five-year-old boy spends 52 Truman Show-like hours in a 60-ft well, the entire nation watches and prays even if it means listening to: “Dharti mata ki god mein pachaas ghante bitane ke baad, ab apni ma ki god mein hai Prince (after spending 50 hours in the lap of the earth, Prince is now in his mother’s lap).””Sensationalism in place of substance, trivia in place of content, exaggeration instead of moderation and living for the instant and not even the hour have become the greed of contemporary visual media,” says Congress spokesperson Abhishek Manu Singhvi, himself no stranger to the siren-like allure of the cameras.A 61-hour songathon by Aakansha Jachak of Indore created a world recordClick here to EnlargeFrom political parties to business houses, everyone courts news channels, timing their announcements around prime time and judging the importance of a news event by the presence of OB vans. It’s also raking in the cash.Six years back, news television had less than a 2 per cent share of the total TV advertising market. It now stands at nearly 12 per cent or Rs 650 crore of the annual Rs 5,500 crore TV ad spend. “It’s a demand-and-supply combination, because there is a certain male audience for products like automobiles, banking and finance which TV news brings in,” says Shekhar Swamy, president of R.K. Swamy BBDO Advertising.advertisement”As the fastest growing genre of television, news has in fact been eating into the primetime viewing of popular soaps.”L.V. KRISHNAN, CEO, TAM MEDIA RESEARCH The growth of news television has also been fuelled by lower launch costs. Aaj Tak, a 24-hour news channel which is part of the India Today Group, was launched at a cost of Rs 40 crore in December 2000. Today, however, it costs only Rs 3 crore to launch a small news channel.Bandwidth costs on satellites have dropped from approximately $3500 (Rs 1.5 lakh) per Mhz per month to $2000 (Rs 90,000) per Mhz per month for regional beam and $6500 (Rs 2.9 lakh) per Mhz per month for wide beam to $5000 (Rs 2.2 lakh) per Mhz per month.This growth is now beginning to bite at the heels of TV’s prime locomotive, the soap. Two years ago Delhi housewife Nancy Hajela, 42, cut down on watching Ekta Kapoor serials because they were getting increasingly predictable.News TV is mutating, changing the audienceClick here to EnlargeShe watches over four hours of news every day now. “It’s much more interesting,” she says. Now, Harish Tomar driving a car from the passenger seat triggers more public debate than Parvati’s travails in Kahani Ghar Ghar Kii.This broadening of the audience has led to a change in the profile of the TV news advertiser. The usual profile of the TV advertiser-a mix of corporates and financial services-is now slowly giving way to FMCG firms and consumer durables. “News TV has managed to broad-base itself to a mass audience,” says Television Audience Measurement (TAM) CEO L.V. Krishnan.Very hyped Prince case and ghost running a carClick here to EnlargeTelevision news, which would have completely ignored nobodies like Kunjilal even two years ago, has now begun chasing them. The interest is often mutual. So when retired government employee Chedi Lal, borrowing from Lage Raho Munnabhai’s Gandhigiri, stripped down to his briefs in Lucknow in October to demand a revision in pension, he remembered to bring a TV camera crew along.If the definition of news has changed, so has the coverage-with well-groomed anchors, anchors, designer clothes and colloquial Hindi. “TV covers everything from a funeral to a Friday cricket match with the same sense of breathless urgency. If everything is important and nothing is trivial, then what is news,” asks sociologist Shiv Visvanathan.Well, how about rival ghosts battling over a village belle and women claiming to be reincarnated snakes- Zee News even runs a half-hour weekly show, Kaal Kapaal Mahakaal, devoted to the paranormal. Critics say the channels that blur the distinctions between news and entertainment run the risk of diluting their brand character.TV’S BODY LINEEven gestures, a lack thereof, make headlines and multiple action replaysSALMAN’S HUG: All his Salaam-e-Ishq co-stars got a hug onstage at a fashion show, except John AbrahamCHAPPELL’S MIDDLE FINGER: The coach showed it to Ganguly supporters at Eden GardensadvertisementPONTING’S PUSH: The Aussie captain and his mates shoved Sharad Pawar off the frameUMA’S TEARS: Her tearful allegations of a murder plot at a press meet got her ratings “The day you become entertainment, you lose your credibility as a news channel,” says Channel V head Amar K. Deb, who has launched the show Well Done, a spoof on the TV news genre, with fake anchors like Charkha Bahar. MTV veejay Cyrus Broacha, who anchors another news spoof on CNN-IBN, is on his knees: “We were always the most shallow form of television and we looked up to news TV. Now, after stories of milk adulteration and casting couches, we bow to them. They are the originals.”Sometimes news TV crosses the line altogether-media persons who handed 30-year-old Manoj Mishra diesel and a matchbox in Patna to set himself on fire on August 15, now stand charged with homicide and abetment of suicide.Sometimes, it gets taken for a ride-TV crews in Delhi were shocked to discover that the ‘special police officer’ they were interviewing over a Belgian diplomat’s murder in September, was actually a local resident who did a Borat on the channels.TV reporters from the “aap ko kaisa lagta hain (how do you feel)” school of journalism routinely quiz their subjects with this line. When asked how he felt when his older brother Shammi was in the ICU, actor Shashi Kapoor retorted that he felt like dancing. Another bright-eyed reporter asked Naresh Gupta’s distraught wife if she felt like crying because her son had been kidnapped. “Vultures aren’t becoming extinct,” rues a senior TV journalist, “they are joining TV.””There are competitive pressures and we cannot be oblivious to the market. The challenge is to avoid getting into the sandpit.” RAJ DEEP SARDESAI , EDITOR – IN – CHIEF, CNN – IBN Channel heads, however, say trivial TV is the exception and not the rule, and point to the larger crisis of content that all media faces. “There are competitive pressures and we cannot be oblivious to the market; the challenge is to avoid getting into the sandpit,” says Rajdeep Sardesai, editor-in-chief, CNN-IBN. The sandpit is the mayhem called primetime which has Hindi language channels battling to the death with stories of shock and awe.”In an average of 500 hours of fresh programming beamed every day, such incidents don’t take up even five hours or just 1 per cent of programming,” says Star News CEO Uday Shankar. Yet, it is these exceptions which supply the rocket fuel for channel ratings in an age when channel heads say the ordinary simply doesn’t sell.Matuk Nath, Julie case in Patna and Maut ka drama in MPClick here to EnlargeThe problem is no one knows what will sell. “How can we explain that even in a mature market like Delhi, the viewership of Mumbai blasts was a lot lower than that of the small boy who miraculously survived a 60-ft fall?” asks G. Krishnan, CEO, TV Today, which broadcasts Aaj Tak and Headlines Today (both sister concerns of INDIA TODAY).On December 12, 2005, Aaj Tak exposed 11 corrupt MPs accepting cash on camera in return for asking questions in Parliament, a moral victory for the traditional tenets of journalism. “Yet, when we showcased a car being driven without anyone on the driver’s seat, it drove our viewership through the roof. The car story got a channel share of 41 per cent, while Operation Duryodhan got just 35 per cent,” says Krishnan.Sameer Manchanda, joint managing director, CNN-IBN, says the media is at an evolutionary cusp which channels looking for their own evolutionary positioning. “It’s not always a numbers game-a loyal audience gets a bigger premium than a mass audience.”Indian media has turned the spotlight on the corrupt and crimesClick here to EnlargeWith channels engaged in a bloody war for ratings based on TAM, channel heads privately rue what they call the TAM-ification of news TV. “If you don’t have high ratings, you don’t have ads and if you don’t have ads, you are dead in the water as TV has no secondary revenue source,” says a channel head.Is this race sustainable? Sociologists predict the end of tamasha news. “Indian viewers are gradually learning to discern the difference between news and trivia and they are now much more critical. I only expect it to get sharper over the years,” says sociologist Ashis Nandy. Until then, it’s going to be snake chases, ghost sightings, reincarnation dramas and driverless cars.last_img read more